De Stoerderij, 2015

June 2014 – June 2015
Advertising Board – De Stoerderij
– ordered by De Stoerderij – the water buffalo ranch in Son en Breugel, The Netherlands, designed to match the stalwart feel of this ranch
– handmade – no laser involved 🙂


my goal was to design something both beautiful/stalwart (the Dutch “Stoer“), durable and easy to use, so I made it out of actual water buffalo horns, stainless steel, rope, and carved, burned and treated oak and fir wood – the pillars are creosoted and the planks are treated against woodworm, oiled, stained and perforated for drainage
fully demountable, with multiple and interchangeable product options – whenever a new product becomes available it can be displayed or turned on the other side
double sided –  in order to easily be seen from both parts of the driveway01_planken 1-803_planken 1-4_alle producten05_planken 1-4_sommige onzichtbaar'IMG_2429IMG_2425

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17_plank 07_10 producten'

IMG_230507_mozzarella06_mozzarella'

 

IMG_233722_grote letters21_kleine letters

24_regen gaatjes11_8 achterplanken23_nummers10_16 knopjes15_plank 01 voorkant

IMG_2330De Stoere reclamebordIMG_2397IMG_2386 vuur hoorns
This is a photo I made during performing the burning effect on one of the planks – a brief moment showing the central motive of the advertising board, the horns. 🙂IMG_2430

 

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